Tag: Ursula Sullivan
Successful alumni give back to NIU by getting involved in the “Executive in Residence” program through the College of Business. The program encourages successful alumni and friends to share their experiences in the business environment with students in the College of Business – “Where the Classroom Meets the Business World.” Enthusiastic and talented alumni tell...
Assistant marketing professor Ursula Sullivan recently received two research awards for her sole-authored research paper titled, “Supply Chain Alliances: Exploring the Drivers of Performance Value and Buyer Satisfaction.” In this paper, Sullivan investigates the value gained from supply chain alliances. Archival data are examined to understand where suppliers can add value in a partnership and to learn whether...
