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Tag: niu.edu
Homepage Screen Capture
Updates to the NIU.edu homepage rolled out today, featuring data-informed navigation changes and a new content strategy. “The navigation changes are a result of the website traffic analysis that we do on a quarterly basis,” said Jennice O’Brien, director of Creative Services. “We are also embarking on a new content strategy to drive traffic from...
Screen capture of the www.niu.edu homepage
You never get a second chance to make a first impression. With websites playing a critical role in NIU’s initial communication with its many audiences, having a consistent university-wide message has never been more important. “The NIU website is a retention and recruitment tool for the university,” said Webmaster Jeannine East, of NIU’s Office of...