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Tag: marketing
Jim Cornelison
Jim Cornelison, whose renditions of “The Star-Spangled Banner” have helped to rev up Chicago Blackhawks fans for two Stanley Cup championships, will sing on campus Wednesday, Aug. 28, to rev up students in the NIU College of Business. Cornelison will appear in the atrium of Barsema Hall between 12:15 and 12:30 p.m. to perform his signature...
Hannah Pripps
NIU’s American Marketing Association chapter attended the 34th AMA Annual International Collegiate Conference Recap in New Orleans from March 22 through March 24. The chapter was awarded the Outstanding Fundraiser and Outstanding Communication Award based on its chapter plans and annual reports. Each year in New Orleans, the national AMA holds a case competition where...
Dean DeBiase and Donald Trump
Northern Illinois University College of Business alumnus Dean DeBiase will appear Sunday, April 8, on NBC’s “The Celebrity Apprentice.” The last time DeBiase was connected with “The Apprentice,” he was the one at the head of the table telling contestants, “You’re fired.” That was in 2004, when he and two other alums filled the role...
Reverse Job Fair
Seasoned sales professionals love to tell war stories about the pressure of trying to close a deal. Very few of them, however, have faced anything like the finals of the World Collegiate Sales Open, held Friday, Feb. 24, and Saturday, Feb. 25, at the NIU College of Business. There, the final four contestants had to...
NIU students, faculty and staff members have an opportunity to put their driving skills to the test from 10 a.m. to 5 p.m. Thursday, Sept. 29, in the Convocation Center parking lot as part of the Ford Focus Test Drive’s Laser Hunt Challenge. The winner of this precision driving competition will earn bragging rights, but...
The City of DeKalb is encouraging members of the community, including all NIU students and employees, to participate in an online survey to help determine what new businesses would most appeal to them as consumers. Part of a marketing strategy to attract new commerce to the area, the results of the survey will influence the...
Rob Peterson
NIU marketing professor Robert Peterson is a big believer in learning by doing – and he is not afraid to put his money where his mouth is. “In the past, I have loaned each of my students $20 for 10 weeks and told them to create a product or service, sell it and make as...
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