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Tag: marketing
It’s safe to say David Herrera means business. A senior majoring in marketing, Herrera was one of six Huskies who put their business acumen to the test during a sales management trainee summer internship program at Enterprise Holdings. “I have gained an inside experience on sales and customer service along with tips on running a...
Photo of a football and helmet
Millions and millions of Americans will gather around the television Sunday night to watch the Super Bowl. When time expires, we all will know which team won. We all will know which songs Katy Perry performed and with which special guests. And we all will have found a favorite commercial. But will we honestly remember...
Robert M. Peterson, associate professor and White Lodging Professor of Sales at NIU, hands out NIU fleeces to students boarding the #NIUSalesBus.
Updates: Days 1 and 2 on the #NIUSalesBus Days 3 and 4 on the #NIUSalesBus   On a blustery December morning, when most of their classmates were experiencing the joys of sleeping late on the first day of Winter Break, 24 students from the NIU College of Business were boarding a bus for a whirlwind...
Photo of a shopping mall
No matter how many obituaries are written for the shopping mall – no matter how many love letters are penned to the e-tailers of the Internet – millions of Americans are poised to once again defy the conventional wisdom. With stomachs full of turkey and mashed potatoes – or maybe not – they will trade...
Pi Sigma Epislon: Gamma Zeta Chapter
NIU’s Gamma Zeta chapter of Pi Sigma Epsilon recently competed on the national level against 40 other chapters and was awarded for its outstanding performance. Members of the Gamma Zeta chapter gave on-site oral presentations and placed second overall in three competitions: Top Marketing Project, Top Management Team and Top Gold Chapter. The chapter, which...
We’ve Got That: I want opportunities for hands-on learning
If you’re on the fence regarding where to go to college, who better to help influence your decision than real college students sharing their university experiences? Since June 2013, employees from Northern Illinois University Admissions and the Division of Marketing and Communications have been partnering with students to create a new campaign focused on taking...
Oak Brook-based Ace Hardware Corporation, the largest retailer-owned hardware cooperative in the industry, recently announced the hiring of Frank Carroll as General Merchandise Manager. Reporting to Ace Senior Vice President of Merchandising, Marketing and Sales, John Surane, Carroll will continue to build upon Ace’s winning merchandising strategy and advance Ace’s long-term merchandising efforts both domestically...
Karen, Carl and daughter Rachel
After graduating from NIU in December 1985 with a bachelor’s degree in marketing, Karen Joens worked in advertising, radio and other jobs while most of her college friends were pursuing careers, getting married and starting families. The Lombard native decided to take a leap of faith and leave Illinois. “I just thought it would be...
Aqua Mizer logo
A Florida-based plumbing products company hopes it will soon be flush with cash, thanks to advice from some Northern Illinois University MBA students. The students, enrolled in the NIU College of Business Evening MBA program, studied Sarasota-based Aqua Mizer’s business plan as a class project this past summer. The 14-student class, comprised mostly of working professional...
Student Recreation Center
Campus Recreation will launch a new internship program during the Spring 2014 semester. The program is designed to offer students a practical application experience, thus bridging the gap between the academic setting and career goals and aspirations. Campus Recreation interns will be given the opportunity to learn about the foundation of the department and program...
#WHYENGINEERING
Across the United States, engineering and manufacturing companies are struggling to find engineers to steer the country out of a recession. It is estimated that by 2018, the nation will have a shortfall of more than 250,000 engineers. At the same time, 16 of the top 20 growing occupations will require science, technology, engineering and...
Jim Cornelison sings Wednesday afternoon at Barsema Hall.
Students, faculty and staff filled the atrium and lined the balconies of NIU’s Barsema Hall Wednesday to cheer Chicago Blackhawks national anthem singer Jim Cornelison, who got the semester off to a rousing start with his signature rendition of “The Star-Spangled Banner.” Cornelison, who has become world famous for singing the anthem (accompanied by 20,000...
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