You never get a second chance to make a first impression. With websites playing a critical role in NIU’s initial communication with its many audiences, having a consistent university-wide message has never been more important. “The NIU website is a retention and recruitment tool for the university,” said Webmaster Jeannine East, of NIU’s Office of...

NIU’s website, www.niu.edu, is the first stop for many people seeking information about NIU, making it exceedingly important to provide a website that is informative, easy to navigate and aesthetically pleasing. With more and more student users viewing websites on their smartphones and tablets, the need for a stronger mobile presence for NIU is greater...