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Tag: Department of Marketing
Dean DeBiase and Donald Trump
NIU marketing alumnus Dean DeBiase and billionaire Donald Trump reminisced a bit over old times Sunday, April 8, when DeBiase appeared on Trump’s show, “The Celebrity Apprentice.” DeBiase was there on behalf of Entertainment.com, where he serves as chairman and CEO. The 1980 College of Business alum challenged the show’s contestants to create a 60-second...
Pi Sigma Epsilon
The NIU College of Business Gamma Zeta chapter of Pi Sigma Epsilon placed first in the “Top Management Team Competition” at the 2012 Pi Sigma Epsilon National Convention, held in Indianapolis. In addition to this achievement, the Gamma Zeta chapter also received recognition for sustained excellence; three members received scholarships based upon their service to...
Reverse Job Fair
Seasoned sales professionals love to tell war stories about the pressure of trying to close a deal. Very few of them, however, have faced anything like the finals of the World Collegiate Sales Open, held Friday, Feb. 24, and Saturday, Feb. 25, at the NIU College of Business. There, the final four contestants had to...
NIU College of Business seniors Paul Nowak and Corey Kravitz won high honors at the 2011 Russ Berrie Institute National Sales Challenge at William Paterson University. At the November competition, teams of sales students from some of the nation’s leading business programs interacted with representatives from major corporations in competitive events. Those included a sales...
Rob Peterson
NIU marketing professor Robert Peterson is a big believer in learning by doing – and he is not afraid to put his money where his mouth is. “In the past, I have loaned each of my students $20 for 10 weeks and told them to create a product or service, sell it and make as...
Logo of the Mid-American Conference
Northern Illinois juniors Kyle Glancy, Tony Manville and Troy White were named to the 2011 Academic All-Mid-American Conference Baseball Team, the league announced Monday. The triumvirate’s scholarly accomplishment marks the first time the program has received the honor since 2007, when MAC hit king Scott Simon (2003-07) was the lone Huskie recognized. Prior to the...
Ursula Sullivan
Assistant marketing professor Ursula Sullivan recently received two research awards for her sole-authored research paper titled, “Supply Chain Alliances: Exploring the Drivers of Performance Value and Buyer Satisfaction.” In this paper, Sullivan investigates the value gained from supply chain alliances. Archival data are examined to understand where suppliers can add value in a partnership and to learn whether...
World Collegiate Sales Open logo
Football isn’t the only big game on campus this week. This Friday and Saturday, the NIU College of Business will play host to the World Collegiate Sales Open. The event will attract students from as far away as Scotland to participate in a series of tests to challenge their sales skills. The competition will draw...
Mark Rosenbaum
Mark Rosenbaum, Fulbright scholar and assistant marketing professor in the NIU College of Business, contributes a chapter in the recently published book “Environmental Psychology.” Rosenbaum’s research in social spaces drew interest from the authors, who are experts in the field of psychology and who subsequently invited him to write a chapter. His chapter, titled “Beyond the...
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