NIU Today

Seventeen NIU Professional Sales students hit the road on a Huskie bus last month to jump-start their sales career. This intersession class – Professional Sales in the Field, otherwise affectionately known as “Sales on Wheels” – provided firsthand exposure to five companies, all partnering organizations with NIU’s sales program. The sales program offers the class...

An intersession class offered by the College of Business Department of Marketing over the winter break gave students a chance to travel the region and gain firsthand sales knowledge from industry experts. This marked the fourth year of the class, Marketing 412, Professional Sales in the Field. Also known as “Sales on Wheels,” the class...

Do you know where your personal data is going – or even how much is out there? Each time you browse the web, post on social media, use your smartphone’s GPS or make a credit-card purchase, you generate records and build your data trail, which grows longer every day. At the next STEM Café, NIU...

Northern Illinois University is pleased to announce a major gift from longtime supporter James Thompson to establish the James E. Thompson Professorship in Marketing. Thompson, a 1967 marketing alumnus, served as executive vice president and managing director of the Leo Burnett Company. “The NIU College of Business was a pivotal experience for me back in the...

Millions and millions of Americans will gather around the television Sunday night to watch the Super Bowl. When time expires, we all will know which team won. We all will know which songs Katy Perry performed and with which special guests. And we all will have found a favorite commercial. But will we honestly remember...

Updates: Days 1 and 2 on the #NIUSalesBus Days 3 and 4 on the #NIUSalesBus   On a blustery December morning, when most of their classmates were experiencing the joys of sleeping late on the first day of Winter Break, 24 students from the NIU College of Business were boarding a bus for a whirlwind...

A team of five students from the NIU College of Business’ Professional Sales Program took third place in the 2014 National Team Selling Competition, held Oct. 16 and 17 at Indiana University. “We have been participating in this competition for many years, and I believe that this is the highest finish ever for an NIU...

During Souper Wednesday, alumnus Peter Garrity gave invaluable tips on how to be successful during an interview and on the job. Although this weekly lunch hour event is designed for University Honors students to learn from alumni, his tips are beneficial to anyone who is searching for a job or already employed. Garrity, who serves...

Success comes in many forms, as proven by Sheila Talton, an NIU alumna who blossomed on her second try at college. The New York Times interviewed Talton recently about her life struggles and got advice from her about what makes a successful employee. She told the newspaper that she flunked out during her first time...

After graduating from NIU in December 1985 with a bachelor’s degree in marketing, Karen Joens worked in advertising, radio and other jobs while most of her college friends were pursuing careers, getting married and starting families. The Lombard native decided to take a leap of faith and leave Illinois. “I just thought it would be...

The student chapter of the American Marketing Association in the Northern Illinois University College of Business recently received a $5,000 grant from the Target Corporation. The money will fund scholarships for students majoring in marketing. The college’s Department of Marketing has a long-standing relationship with Target, and many graduates of the program begin their careers...

NIU’s American Marketing Association chapter attended the 34th AMA Annual International Collegiate Conference Recap in New Orleans from March 22 through March 24. The chapter was awarded the Outstanding Fundraiser and Outstanding Communication Award based on its chapter plans and annual reports. Each year in New Orleans, the national AMA holds a case competition where...