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Tag: Dan Weilbaker
Rob Peterson
NIU marketing professor Robert Peterson is a big believer in learning by doing – and he is not afraid to put his money where his mouth is. “In the past, I have loaned each of my students $20 for 10 weeks and told them to create a product or service, sell it and make as...
World Collegiate Sales Open logo
Football isn’t the only big game on campus this week. This Friday and Saturday, the NIU College of Business will play host to the World Collegiate Sales Open. The event will attract students from as far away as Scotland to participate in a series of tests to challenge their sales skills. The competition will draw...
Photo of golf club, golf ball on tee
Students who take Business Golf 101 at NIU don’t learn how to sink a 15-foot putt, but they do learn the value of “turf conferences” as a way to make connections and close deals. Since 1997, Professor Dan Weilbaker and his NIU College of Business colleagues have worked a day of golf into the curriculum...