Tag: American Marketing Association
The student chapter of the American Marketing Association in the Northern Illinois University College of Business recently received a $5,000 grant from the Target Corporation. The money will fund scholarships for students majoring in marketing. The college’s Department of Marketing has a long-standing relationship with Target, and many graduates of the program begin their careers...
NIU’s American Marketing Association chapter attended the 34th AMA Annual International Collegiate Conference Recap in New Orleans from March 22 through March 24. The chapter was awarded the Outstanding Fundraiser and Outstanding Communication Award based on its chapter plans and annual reports. Each year in New Orleans, the national AMA holds a case competition where...
NIU students, faculty and staff members have an opportunity to put their driving skills to the test from 10 a.m. to 5 p.m. Thursday, Sept. 29, in the Convocation Center parking lot as part of the Ford Focus Test Drive’s Laser Hunt Challenge. The winner of this precision driving competition will earn bragging rights, but...
NIU marketing professor Robert Peterson is a big believer in learning by doing – and he is not afraid to put his money where his mouth is. “In the past, I have loaned each of my students $20 for 10 weeks and told them to create a product or service, sell it and make as...
