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Tag: advertising
This week, the university will kick off new brand and advertising campaigns for specific audiences that aim to build on our efforts to elevate the reputation and awareness of our university brand. The Enrollment Management, Marketing and Communications division is executing advertising strategies to encourage specific audiences – like transfer students, freshman and adult students...
Photo of a football and helmet
Millions and millions of Americans will gather around the television Sunday night to watch the Super Bowl. When time expires, we all will know which team won. We all will know which songs Katy Perry performed and with which special guests. And we all will have found a favorite commercial. But will we honestly remember...
We’ve Got That: I want opportunities for hands-on learning
If you’re on the fence regarding where to go to college, who better to help influence your decision than real college students sharing their university experiences? Since June 2013, employees from Northern Illinois University Admissions and the Division of Marketing and Communications have been partnering with students to create a new campaign focused on taking...
Northern Illinois University recently earned three awards for publications submitted to the Higher Ed Marketing Report’s 28th Annual Educational Advertising Awards competition. NIU’s publication about educating tomorrow’s teachers, “iPledge allegiance,” was a bronze medal winner in the brochure category. The publication topped brochures from Cal State Northridge, Drexel, Liberty and George Mason, among others. The...
Wheel-a-Thon poster
Students taking an advertising course taught by NIU professor David Henningsen are hoping their class projects will give a major boost to a local nonprofit organization. Students in two sections of the upper-level course (COMS 370) were divided into small teams, or mini-advertising agencies, and competed to land a promotional campaign for DeKalb County RAMP....
The Regional History Center at NIU is inviting the public to a grand opening reception for its exhibit: “BUY LOCAL: The evolution of advertising in northern Illinois commerce.” Beginning Monday, Oct. 3, the exhibit will be located in the Founders Memorial Library foyer. A reception to mark the grand opening will be held from 4...
As staff and faculty return for a new academic year enriched with guest speakers, special events and workshops, they are encouraged to consider the natural marketing partner available in Northern Public Radio. Two public radio stations licensed to Northern Illinois University provide access to the educated, engaged audience they want to reach. And, for a...