Millions and millions of Americans will gather around the television Sunday night to watch the Super Bowl.
When time expires, we all will know which team won. We all will know which songs Katy Perry performed and with which special guests. And we all will have found a favorite commercial.
But will we honestly remember any of the commercials – or what they were actually hawking behind each slick and expensive veneer – in a week?
Companies believe so, say two NIU College of Business faculty members, and that’s all that matters when paying $4.5 million for 30 seconds in front of 111 million pairs of eyes.
Read what Mya Pronschinske Groza and Sandy Domagalski have to say in the NIU Newsroom.