BDNA, a leading Data as a Service (DaaS) company, announced the hiring of Northern Illinois University alumnus Lennard Fischer as executive vice president of Marketing. In his role, Fischer will have global responsibility for BDNA’s corporate brand, field marketing, corporate communications, web properties and integrated marketing efforts.
“Today’s enterprises are facing monumental challenges in effectively managing data variety, variability and veracity and through our innovative DaaS solution, we are helping Fortune 1000 companies solve these challenges,” said Constantin Delivanis, chief executive officer at BDNA. “Len’s strong mix of corporate branding, software marketing and demand generation expertise, will play a vital role in elevating the profile of BDNA among key audiences, specifically enabling enterprises to realize there is a solution available in the market today designed to solve their data challenges.”
Most recently, Fischer held key leadership roles in revenue management and regional marketing at Informatica Corporation. During his tenure at Informatica, Fischer played an instrumental role in the company’s growth from an early stage technology company to the number one independent provider of data integration software. Previously, he led a team of marketing professionals to create industry leading demand generation, field marketing, customer advocacy and telemarketing programs for the Americas, EMEA, and Asia Pacific.
“It is an exciting time to be a part of BDNA. Not only is the company experiencing rapid growth in the heart of Silicon Valley, but they have solved the number one data related challenge that enterprise IT departments face today,” said Fischer. “As the data related challenges enterprise IT departments face grow exponentially, BDNA is in a prime position to increase its market share and tell its unique story to its key audiences.”