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DeKalb County CA$H Coalition seeks Money Smart Week partners

January 16, 2014

cash-coalition-300x205[1]The DeKalb County CA$H Coalition (DCCC) is seeking community partners in preparation for Money Smart Week 2014, scheduled from Saturday, April 5, through Saturday, April 12.

Money Smart Week® is a public awareness campaign to promote financial literacy across all age groups. Launched in 2002 by the Federal Reserve Bank of Chicago, the program is now active in more than 45 states through national partnerships with the American Library Association and the Financial Planning Association.

Organizations interested in partnering with the DCCC have multiple options for sponsorship. Partners can choose to be a programming sponsor by presenting a workshop or providing space for a workshop to be hosted.

“Programming can cover all facets of personal finance from establishing a budget to first time home buying, estate planning, couponing and much more,” said Randi Napientek, assistant director of NIU’s Office of Student Academic Success and coordinator of NIU’s Money Smart Week efforts.

“The DCCC exists to support program efforts, session logistics and event marketing,” she added.

To be included in regional marketing materials through the Federal Reserve effort in Rockford, local partners need to have a session title, location and session description submitted to Napientek by Friday, Jan. 24. All events submitted also will be included in the local newspaper insert provided they are submitted before the local media deadline of Friday, Feb. 21.

A partner might also choose to be a financial sponsor by purchasing advertising space in the newspaper insert. This insert will let area residents know about the events taking place during the week and other information related to financial literacy. The deadline to purchase ad or article space is Friday, Feb. 21.

“Kishwaukee United Way started the DCCC initially to support income tax preparation for students, low-income individuals, families and seniors,” said Dawn Littlefield, executive director of Kishwaukee United Way.

“In the first year of programming there were 18 community sessions offered. That same year, NIU offered over 20 sessions on several of their campus locations,” Littlefield added. “By collaborating with NIU this year, we hope to offer close to 50 events in the community and on campus on a variety of topics.”

The leadership team for programming efforts include staff from United Way, Northern Illinois University and Econ Illinois.

“We plan to collaborate with dozens of organizations across the county including businesses, financial institutions, schools, libraries, non-for-profits, government agencies and the media,” Napientek said.

To become a partner for the 2014 Money Smart Week, contact Napientek at (815) 753-0713 or via email at [email protected] or contact Littlefield at (815) 756-7522 or via email at [email protected]