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Students invited to participate in online survey measuring perceptions of presidential primaries

March 7, 2012

Photo of the White HouseThe NIU chapter of the Public Relations Student Society of America (PRSSA) is soliciting NIU students to participate in an online survey to understand NIU students’ perception about this year’s presidential election campaign with special attention to the current GOP race.

The online survey aims to understand college students’ overall interest in the presidential election campaign, willingness to participate in the voting process as well as their news consumption behaviors.

“I’ve read research findings that indicate how today’s college students are less interested in politics and pay less attention to news in general,”  said Jon Wojdula, vice president of the chapter.

“I believe it is very important for young people, including myself, to stay informed about political news and actively participate in political process, such as presidential campaign. That is why we planned this online survey.”

Colleen Krohn, president of NIU PRSSA, said she believes the results of this online survey will provide a good opportunity for NIU students to understand – while being reminded of – the importance of their participation in the democratic process of governance.

“The survey will help us reflect on our own thoughts and behaviors by examining NIU students’ interest in this year’s election campaign and the types of communication channels they rely on to obtain news information,” Krohn said. “I hope many fellow NIU students will be able to participate in this survey.”

For more information, contact Krohn at [email protected].