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Tag: Recruitment
Go Huskies!
While enrollment at Northern Illinois University declined slightly this fall, the quality of students admitted improved as did retention rates for continuing students. The university’s official 10-day count showed an enrollment of 20,130 students. That is a decline of about 2.3 percent, the smallest dip in enrollment since 2010. “We are not where we want...
Dani Rollins
Recruitment and retention took center stage Friday morning when nearly 150 NIU leaders gathered for President Doug Baker’s strategic plan implementation retreat. Participants, who ranged from department chairs and directors to deans and vice presidents, received a bird’s-eye view of NIU’s work to reverse declining enrollment and deal with diminished state funding. The first 60...
Photo of an NIU tour
Next Friday, July 31, we will be hosting approximately 2,000 potential new Huskies and their families on campus. The Northern Illinois University Summer Open House takes place mainly in Holmes Student Center, but a campus scavenger hunt and departmental receptions are also planned. Open House experiences weigh very heavily on students’ final decision on where...
Open House: Friday, April 3
NIU has launched an online inquiry form where all employees are to provide pertinent details of their interactions with potential students. Submitting the form guarantees formal and detailed follow-up calls with potential students within 24 hours, and enables NIU to proactively communicate with these students by inviting them to campus events and other recruiting activities....
Citing a trend of declining enrollment and diminishing state support, Northern Illinois University President Douglas Baker outlined key initiatives of the administration meant to give the university greater control over its own future at two university-wide town hall meetings Thursday afternoon. Baker pointed to collaboration between Academic Affairs, Enrollment Management, Marketing & Communications and an...
Huskie Family Welcome 2014
Northern Illinois University announced a gain of nearly 30 percent among international students that—with an uptick in student retention—limited the university’s enrollment decline to its smallest in five years. According to the Department of Institutional Research, NIU’s 10-day total headcount enrollment of 20,611 includes a 28.7 percent increase in international students, from 847 last fall...
Photo of a red umbrella and its reflection in a puddle
Like the weather, things in enrollment management are global, can change quickly and can be unexpected, especially in the state of Illinois. When asked about snow totals for December 2013’s Winter Storm Electra, a meteorologist replied, “There remains some uncertainty as it relates to the exact track of this storm, including critical details on the...
Photo of an NIU campus streetlight
The successful implementation of several key recruitment tactics, data-driven decision making, collaborative efforts with Academic Affairs, increased strategic marketing led by University Relations and early planning have resulted in more than 18,000 freshman applications for fall 2013 recruitment to date. In the enrollment management “funnel” – where the top of the funnel represents all prospective...