Tag: Marketing Department
Do you know where your personal data is going – or even how much is out there? Each time you browse the web, post on social media, use your smartphone’s GPS or make a credit-card purchase, you generate records and build your data trail, which grows longer every day. At the next STEM Café, NIU...
Millions and millions of Americans will gather around the television Sunday night to watch the Super Bowl. When time expires, we all will know which team won. We all will know which songs Katy Perry performed and with which special guests. And we all will have found a favorite commercial. But will we honestly remember...
A team of five students from the NIU College of Business’ Professional Sales Program took third place in the 2014 National Team Selling Competition, held Oct. 16 and 17 at Indiana University. “We have been participating in this competition for many years, and I believe that this is the highest finish ever for an NIU...
Success comes in many forms, as proven by Sheila Talton, an NIU alumna who blossomed on her second try at college. The New York Times interviewed Talton recently about her life struggles and got advice from her about what makes a successful employee. She told the newspaper that she flunked out during her first time...
After graduating from NIU in December 1985 with a bachelor’s degree in marketing, Karen Joens worked in advertising, radio and other jobs while most of her college friends were pursuing careers, getting married and starting families. The Lombard native decided to take a leap of faith and leave Illinois. “I just thought it would be...
NIU’s American Marketing Association chapter attended the 34th AMA Annual International Collegiate Conference Recap in New Orleans from March 22 through March 24. The chapter was awarded the Outstanding Fundraiser and Outstanding Communication Award based on its chapter plans and annual reports. Each year in New Orleans, the national AMA holds a case competition where...
Seasoned sales professionals love to tell war stories about the pressure of trying to close a deal. Very few of them, however, have faced anything like the finals of the World Collegiate Sales Open, held Friday, Feb. 24, and Saturday, Feb. 25, at the NIU College of Business. There, the final four contestants had to...
What if the Internet connected directly to your brain? Your favorite songs would play inside your head. Your favorite restaurant would know exactly when you were hungry. You wouldn’t have to waste time in school because you could instantly look up anything you ever wanted to know. That’s the premise of M.T. Anderson’s “Feed,” a...
