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Tag: branding and marketing
Learning Today, Leading Tomorrow: photo of NIU banners on campus
Students and faculty returning to NIU’s DeKalb campus this summer following the end of the spring semester might have noticed something missing. The banners that had adorned light standards across campus are now down. No, they weren’t stolen. They didn’t blow away in an early summer windstorm. And they didn’t melt in the summer heat....
NIU: Learning Today, Leading Tomorrow
Almost one year has passed since the university unveiled its new logo and tagline, “Learning Today, Leading Tomorrow,” to convey a unified and consistent visual identity for Northern Illinois University. The new logo debuted Aug. 15, 2011, on the NIU homepage, and has been almost completely implemented across all web pages using the NIU templates...
For most college students, the only thing on the line during final exams is a grade. However, for one class in the Northern Illinois University College of Business, there was also a chance to earn thousands of dollars in scholarship money. For their final exam, teams of students in Marketing Professor Mark Rosenbaum’s Principles of...
NIU new logo
Today’s announcement of a new university logo to accompany the tagline selected in December 2010 – “Learning Today, Leading Tomorrow” – completes the research and design phase of NIU’s institutional brand identity. Working hand-in-hand with the “Learning Today, Leading Tomorrow” tagline, the trademarked logo is the visual component of NIU’s communications efforts to strategically convey...
Members of NIU’s Marketing and Branding Committee need your help to choose a new logo for the university. The 2011-12 academic year will begin this fall with a new tagline – “Learning Today, Leading Tomorrow” – and a new logo that conveys a unified and consistent institutional visual identity. First, though, results from a brief...
Kathy Buettner
NIU is ready to clearly define its promise to current and future students as well as alumni. After months of conversations, research and surveys of students, faculty, staff, alumni, high school guidance counselors, parents and prospective students, “Learning Today, Leading Tomorrow” was announced Wednesday as the tagline for NIU’s branding identity. Led by Kathy Buettner,...
Competition for Students: logos of other colleges and universities
Twenty-six of the best community colleges in the United States scattered throughout northern Illinois. A dozen private and independent colleges tucked into suburban communities and the Chicago Loop. Quality state universities in Chicago and Champaign-Urbana and Big 10 powerhouses such as Iowa, Wisconsin-Madison and Michigan within a short drive.  High school juniors and seniors searching for their personal college experience don’t have...