In an increasingly competitive market for college students, NIU received more than 18,000 freshman applications for fall 2013 recruitment by March.
That total marked not only a record number but a 11 percent jump in the volume of freshman applications received compared to that time a year earlier.
Administrators credited the interest in NIU tosuccessful implementation of several key recruitment tactics, data-driven decision making, collaborative efforts with Academic Affairs, increased strategic marketing led by University Relations and early planning.
“The whole enrollment management team is working very hard to bring in the next class of students by removing potential barriers to application,” said Kimberley Buster-Williams, acting associate vice president for Enrollment Management. We want prospective students to be able to provide information to us in a way and time that is convenient for them.”