College of Business, John Deere invite students to create videos on business ethics for contest

Prize for winning team or individual is $500

John Deere logoThe NIU College of Business ethics program (BELIEF), in collaboration with John Deere, is hosting a video creation contest for business ethics awareness.

Interested NIU students, regardless of major, need to prepare a real or animated video that introduces a business ethical dilemma and solves that dilemma using the BELIEF decision-making framework as described by the College of Business Ethics Handbook. Such books can be formally requested by emailing William McCoy at wmccoy@niu.edu.

First place prize is $500; the second place prize is $250, and the third place prize is $100. Individuals, or teams of any size, can compete; the cash prize is fixed.

The video should between three and five minutes in length and can use software such as Xtranormal to characterize the message. All videos submitted become available for use by the NIU College of Business.

Entries should be sent to wmccoy@niu.edu by Friday, March 15, and should include:

  • A brief description
  • A link to the video
  • All team member names and email contact information
William McCoy

William McCoy

Last year’s winning team video is available to view online. Contest participants also are encouraged to view a short YouTube video that demonstrates how to create and publish an Xtranormal movie.

Since its founding in 1837, John Deere remains one of the leading suppliers for those linked to the land – farmers and ranchers, landowners, builders and loggers. Deere has never outgrown, nor forgotten, its founder’s original core values of integrity, quality, commitment and innovation.

Launched in the fall of 2006, the BELIEF Program (Building Ethical Leaders using an Integrated Ethics Framework) is being heralded by many in higher education as one of the best ways to integrate ethics into a curriculum.

Rather than focusing on ethics in a single class, BELIEF is designed to show students that every decision they make has an ethical component; thus the topic of ethics is cropping up in discussions of everything from accounting practices to marketing claims, as well as enforcement of human resource policies and general life areas.

For more information, email wmccoy@niu.edu.

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