With the football teamâs second consecutive Mid-American Conference championship and a New Yearâs Day berth in the Discover Orange Bowl, thereâs plenty of new merchandise on the racks and plenty of additional customers scooping it up.
The store is selling T-shirts and sweatshirts commemorating the MAC championship game and heralding the looming national TV appearance versus Florida State. Hats related to both games are expected on the shelves any day.
âOur walk-in traffic is probably three to four times normal,â said Don Turk, manager of the bookstore in the basement of the Holmes Student Center. âWe have lot of staff people coming in; they all get discounts of 10 percent. We have lots of kids coming in before they take off.â
Internet sales and telephone orders both have soared nearly 500 percent in recent days, Turk added. âItâs coming from all over the country, wherever there are NIU people,â he said.
âItâs nice. This is usually a kind of quiet time of year; people buy Christmas stuff, but itâs not tremendous,â he said. âNow, anyone who likes NIU is buying something with âNIUâ on it. It doesnât matter if itâs Orange Bowl or MAC championship. Weâve been to bowl games the last few years, but we havenât seen anything like this. The Orange Bowl is a big deal.â
Normal bookstore hours are 8 a.m. to 6 p.m. Monday through Thursday, 8 a.m. to 4:30 p.m. Friday and noon to 4:30 p.m. Saturday.
Hours are 8 a.m. to 4:30 p.m. Monday, Dec. 17 through, Friday, Dec. 21, when the store closes for the winter break; the website will remain open, but employees cannot process orders until they return in January.
For more information, call (815) 753-9894 or (800) 999-6488 or email email@example.com.